HomeAdvisor — rebranded as Angi, same ownership — was fined $7.2M by the FTC for lying about lead quality. The leads were shared. The contracts were locked. The refunds didn't cover half of it.
Claim your first lead freeIn 2024, the FTC ordered Angi Homeservices — the parent company of HomeAdvisor — to pay $7.2 million to deceived contractors. Specific allegations included misrepresenting that leads were "high quality" and "exclusive" when they were neither. FTC press release →
Every dimension that determines whether a lead platform makes you money or drains your budget.
| Feature | HomeAdvisor | LeadSeeker |
|---|---|---|
| Lead exclusivity | Shared — same lead sent to multiple contractors SHARED | Exclusive — your lead, your call, no competition EXCLUSIVE |
| Pricing transparency | Variable CPL; annual membership fees; prices increase without notice OPAQUE | $50/lead, $500/10-pack, $1k/mo unlimited. Fixed. TRANSPARENT |
| Lead quality filtering | Claimed "high-quality" leads — the FTC found this claim false and deceptive | AI scores every lead 0–100 before delivery. Below 40 = quarantined, no charge. AI-SCORED |
| Dispute / refund policy | Credit disputes frequently denied; no transparent criteria; multi-week review cycles | One-click dispute in portal; auto-approved if AI score <60; credit restored same day AUTO-APPROVE |
| Contract terms | Annual membership with cancellation penalties; auto-renewal without advance notice LOCKED IN | No contract. Pay per lead or monthly. Cancel any time. NO CONTRACT |
| Average lead cost | $20–$80 per shared lead, plus annual membership fee; often 3–4 contractors on same job | $50 per exclusive lead — one competitor, zero |
| Lead source ownership | HomeAdvisor/Angi owns the customer data and retains the right to re-market | Lead data belongs to the assigned contractor. Not resold, not recycled. |
| Regulatory track record | $7.2M FTC settlement (2024); multiple state AG investigations; ongoing BBB disputes FTC ACTION | No regulatory actions. Flat pricing, no deceptive quality claims. |
Sourced from Reddit, BBB, and Trustpilot. Verbatim. Public record.
HomeAdvisor told me the leads were exclusive. I found out the same person called four of my competitors before me. I was literally the last call. The "exclusivity" claim is just marketing.
— Reddit r/Contractor, general contractor, 2024They auto-renewed my annual plan without any notice. I hadn't used the service in 3 months. When I called to cancel they said I was past the cancellation window. $1,200 gone.
— BBB Complaint, landscaping contractor, 202312 leads in a month. 9 wrong numbers or fake info. 2 people who already hired someone. 1 actual customer who chose someone else on price. That's my HomeAdvisor experience.
— Trustpilot, roofing contractor, 2024Disputed 6 leads with bad phone numbers. HomeAdvisor reviewed them and approved 1 credit. No explanation for the other 5. Support said "we'll pass your feedback to the team."
— Trustpilot, HVAC contractor, 2023The entire business model is: get as many contractors paying as possible, sell the same lead to all of them, and let them compete. Homeowners get annoyed by 4 calls and stop answering. Everyone loses except HomeAdvisor.
— Reddit r/smallbusiness, plumbing contractor, 2024Yes. Angi Homeservices is the parent company of both HomeAdvisor and Angi (formerly Angie's List). They were merged and share the same lead network, pricing infrastructure, and — notably — the same $7.2M FTC settlement from 2024.
The FTC found that Angi Homeservices (parent of HomeAdvisor) deceived contractors by claiming leads were "high quality" and implying exclusivity when leads were actually shared across multiple contractors. The $7.2M settlement required refunds to affected contractors. Full FTC press release →
Every lead gets an AI quality score (0–100) before it ever reaches you. We check phone validity, zip code legitimacy, request coherence, and run heuristic fraud detection. Leads scoring below 40 are quarantined — you never see them, never get charged. Leads above 40 are delivered; if one still slips through, you can dispute it instantly.
You'll need to review your HomeAdvisor contract terms for cancellation conditions — many contractors report annual auto-renewal clauses. Once you're free to cancel, LeadSeeker.com has no contract to sign. Start with a free trial lead at /contractors/try before committing to any paid plan.
LeadSeeker.com currently serves Miami, Tampa, Orlando, Jacksonville, and Fort Lauderdale — Florida's five major metros. We route leads by city and service type, matching contractors who've told us what they do and where they work.
One free lead to prove we're different. No payment info. No annual lock-in.
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