Angi sells the same lead to up to 4 contractors simultaneously. LeadSeeker.com sends it to one. One of these platforms was fined $7.2M by the FTC. The other wasn't.
Claim your first lead freeIn 2024, the FTC ordered Angi (formerly Angie's List / HomeAdvisor) to pay $7.2 million in refunds to contractors for deceptive practices — including misrepresenting lead quality, lead exclusivity, and contractor earning potential. FTC press release →
Eight criteria that actually determine ROI for a local service contractor.
| Feature | Angi | LeadSeeker |
|---|---|---|
| Lead exclusivity | Shared — sold to up to 4 contractors simultaneously SHARED | 100% exclusive — one contractor per lead EXCLUSIVE |
| Pricing transparency | Variable cost-per-lead; prices fluctuate without notice; annual contracts with auto-renewal OPAQUE | Flat pricing: $50/lead, $500/10-pack, or $1k/mo unlimited. No contracts. TRANSPARENT |
| Lead quality scoring | No disclosed quality filter; contractors report receiving spam/fake leads regularly | Every lead scored 0–100 by AI before delivery. Score<40 quarantined, never charged. AI-SCORED |
| Dispute / refund policy | Credit request process; frequently denied; no appeal path; contractors report multi-week waits | One-click dispute from portal; auto-approved if score<60; credit restored same day BUILT-IN |
| Contract terms | 12-month contracts common; cancellation fees reported; auto-renewal without reminder LOCKED IN | Month-to-month or pay-per-lead. Cancel any time. No cancellation fee. NO CONTRACT |
| Average lead cost | $15–$85 per shared lead (competing against 3 others for the same job) | $50 per exclusive lead — you're the only call they receive |
| Lead source ownership | Angi owns your customer relationship and can resell the contact | Lead data belongs to you. We never resell or recycle contacts. |
| Contractor reviews | Angi controls review visibility; paid members reported getting preferential placement; BBB: 1.1 stars | No pay-to-rank. Every contractor gets leads based on city + service match. |
Sourced from Reddit r/Entrepreneur, BBB reviews, and Trustpilot. Verbatim. Public record.
I paid for 10 leads, got 10 calls to numbers that were disconnected or people who had no idea who I was. Disputed all of them, got credit for 2. Never again.
— Reddit r/Entrepreneur, roofing contractor, 2024They locked me into an annual contract. When I tried to cancel they said I owed $1,800 for the remaining months. The leads I got were mostly fake or already hired someone.
— BBB Complaint, landscaping contractor, 2023Same lead goes to 4 guys including me. You're basically racing to be the first one to call. Half the time the homeowner is overwhelmed and doesn't pick up anyway. It's a race to the bottom on price.
— Trustpilot, HVAC contractor, 2024Their dispute process is a joke. I submitted 8 disputes with screenshots proving invalid leads. They approved 1. Customer service just reads from a script and says "we'll review it."
— Trustpilot, plumbing contractor, 2024I spent $600 in one month and won exactly zero jobs. The leads are shared with competitors who lowball on price and the homeowners ghost everyone after the first call.
— Reddit r/smallbusiness, pool contractor, 2023Angi Ads puts your profile in a directory where homeowners find multiple contractors and choose who to contact. LeadSeeker.com is the opposite — a homeowner submits one request, and it routes exclusively to you. You make the first call, you're the only call.
No. Every lead is assigned to one contractor based on city and service type. "Exclusive" is the architecture, not a premium add-on. There is no shared-lead tier.
In January 2024, the FTC reached a $7.2 million settlement with Angi Homeservices (the parent company of Angi and HomeAdvisor). The complaint alleged Angi misrepresented lead quality, lead exclusivity, and how much contractors could expect to earn from the platform. Refunds were sent to affected contractors. Read the full FTC press release.
Yes. We offer one free AI-verified lead for new contractors — no payment info required. You see the lead quality score, the homeowner's request, and how the routing works before you pay a cent. Claim your free lead here.
Before any lead reaches you, our AI scores it 0–100 using heuristics (phone validation, zip verification, request coherence) plus a language model review. Leads scoring below 40 are quarantined and never charged. You only pay for leads that pass the filter — and if one slips through, you can dispute it for a same-day credit.
Claim your first lead free. No credit card, no contract. See what exclusive actually feels like.
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